NewPathVR (previously SpiritualVR) is a virtual reality content company focused on personal development in VR. We believe virtual reality offers a platform for transformation and emotional growth.
Some of what I've focused on — for over 20 years — includes marketing, advertising, audience and partner development, contextual marketing, integrated advertising, channel marketing, member acquisition, branding, new media, business optimization, local advertising, consumer marketing, community building and subscription services.
I bring both strategic and hands-on value to projects.
It goes without saying that all parts of your business need to be in sync when launching your service. What I bring to the table is years of experience specializing in channel marketing, audience and partner development for particular channels tied in with a full product roll-out, where strategy, messaging, and creative all come together.
Defining or evaluating a product strategy includes a “goal first” approach. This vision defines the outlook for your product, where it is headed, and what your team will build. A strong product vision is supported by details of who its customers are, what customers need, and your go-to-market plan. It captures what you want to achieve — the crucial information your team must understand to develop and launch a successful product.
Here are some areas on which I focus that will have the biggest impact:
In addition to one-on-one advising, I also conduct startup bootcamps, made for founders and executives looking to improve their entrepreneurship skills. Each bootcamp is unique and is a mix of presentation and workshop.
Bootcamps may be customized for your company or tailored for your interests. A recent bootcamp was held in Central California on a ranch, where we spent part of the time herding cattle. The humor was not lost on our guests, as startups can be like herding cattle at times. Needless to say, the events are quite creative.
Participants walk away with inspirational, practical actionable plans and advice for their business.
My passion is helping communities thrive. I am doing this in a variety of ways today. I create and optimize new business models that help brands and consumers connect in meaningful ways.
I've been helping businesses reach customers and partners with integrated marketing and advertising campaigns for more than 20 years. My career includes work at the largest advertising agencies in the world (Foote, Cone & Belding, Euro RSCG) and direct consulting with major brands like AOL, Apple, BlogTalkRadio, Clorox, Drugstore.com, Experian, eFax, Hewlett-Packard, Intuit, Levis, McDonald's, Microsoft, and NETGEAR.
I have a special interest in corporate social responsibility and love seeing companies give back!