Keep in Touch With Me

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Email

Email

lisa@lisa.io
Phone

Text

(415) 637-9456
Address

Address

1390 Market Street #2710 San Francisco, CA 94102
Entrepreneur.
CEO of SpiritualVR, my third startup. Are you building a startup? Attend a bootcamp for help with company formation, investment strategies, and team building.
Marketer.
Would you like help bringing your product or service to life? I can help, from concept to marketing, to repositioning. It's game on! Let's get you off the bench.
Product Strategist.
You want a product aligned with your mission and goals, let me point you in the right direction and get you there.

What I Do

Leading Companies
Startups
Leading Companies

SpiritualVR is a virtual reality content company focused on bringing you uplifting, positive experiences in VR. We believe virtual reality offers a platform for spiritual and personal health — as well as cultural understanding.

Marketing
Hands-On Tactics
Marketing

Some of what I've focused on — for over 20 years — includes marketing, advertising, audience and partner development, contextual marketing, integrated advertising, channel marketing, member acquisition, branding, new media, business optimization, local advertising, consumer marketing, community building and subscription services.

I bring both strategic and hands-on value to projects.

Integrated Campaigns
Multi-Channel Roll-outs
Integrated Campaigns

It goes without saying that all parts of your business need to be in sync when launching your service. What I bring to the table is years of experience specializing in channel marketing, audience and partner development for particular channels tied in with a full product roll-out, where strategy, messaging, and creative all come together.

Product Design
Product Strategy
Product Design

Defining or evaluating a product strategy includes a “goal first” approach. This vision defines the outlook for your product, where it is headed, and what your team will build. A strong product vision is supported by details of who its customers are, what customers need, and your go-to-market plan. It captures what you want to achieve — the crucial information your team must understand to develop and launch a successful product.

Here are some areas on which I focus that will have the biggest impact:

  • Product Strategy
  • Idea Management
  • Persona Development
  • Product Management
  • Product Roadmap
  • Requirements Management
  • Engineering Management
  • Release Management
Startups
Advising
Startups
One-on-one advising is especially effective for startups during the initial growth stage. I can help your startup with formation advice, investment preparedness, including presentations, team building, product strategy and management, goals setting, initiative management and everything you need for your business to take off.
Startup Bootcamps
Entrepreneurship
Startup Bootcamps

In addition to one-on-one advising, I also conduct startup bootcamps, made for founders and executives looking to improve their entrepreneurship skills. Each bootcamp is unique and is a mix of presentation and workshop.

Bootcamps may be customized for your company or tailored for your interests. A recent bootcamp was held in Central California on a ranch, where we spent part of the time herding cattle. The humor was not lost on our guests, as startups can be like herding cattle at times. Needless to say, the events are quite creative.

Participants walk away with inspirational, practical actionable plans and advice for their business.

Networking
Events
Networking
I am a great connector and help facilitate unique events that bring people together.
Community Building
Outreach
Community Building

My passion is helping communities thrive. I am doing this in a variety of ways today. I create and optimize new business models that help brands and consumers connect in meaningful ways.

I've been helping businesses reach customers and partners with integrated marketing and advertising campaigns for more than 20 years. My career includes work at the largest advertising agencies in the world (Foote, Cone & Belding, Euro RSCG) and direct consulting with major brands like AOL, Apple, BlogTalkRadio, Clorox, Drugstore.com, Experian, eFax, Hewlett-Packard, Intuit, Levis, McDonald's, Microsoft, and NETGEAR.

I have a special interest in corporate social responsibility and love seeing companies give back!

Media & Technology
Podcast
Media & Technology
I'm fascinated with media and technology and its impact on culture. The advertising we allow in our lives, the branding we celebrate and support, how commodities shape us and how we, in turn accept them into our world has always captured my attention. You can listen to select podcasts at http://www.lisacast.com.