Elance Online provides instant access to a worldwide network of high-quality service providers (the Elance Provider Network) through a web-based marketplace allowing buyers to locate, evaluate, negotiate, engage and pay service providers in a wide set of service categories.

"Providers" subscribe to bid on projects and "buyers" post project details. The site was developed to serve multiple audiences, each having unique content and access requirements.

Elance

Services provided:

Marketing strategy

Information architecture

Design

Production

Accomplished:

New brand, stronger positive response to UI