Founded in 1973 Domain Chandon was the first sparkling wine producer outside Champagne to be established by a French house using only the traditional method. That house, Moet-Hennessy, began in 1743 as Moet et Chandon and has involved into LVMH, a worldwide luxury goods company specializing in wines, spirits, fashion, leather goods, fragrances, cosmetics and selective retailing.
In addition to the website, a number of rich media postcards were used to provide interactive entertainment that drove traffic to the club website and an e-newsletter program was implemented to keep members informed about Chandon Winery events, special events coming to a particular area, vineyard reports, restaurant happenings and new wine releases that ensure a high level of customer retention.
Rich media newsletters and online ads
New website and online campaigns to promote the Private Cellar Wine Club which offers discounted wines, special events and entertaining information for wine connoisseurs