Office Depot, Inc. Founded in 1986 is the world's largest seller of office products and an industry leader in every distribution channel, including stores, direct mail, contract delivery, the Internet and business-to-business electronic commerce.
OfficeDepot.com needed an ongoing campaign to help establish it’s online presence and drive consumers to its site for a number of promotions and special offers. Traditional banners and rich media interstitials were used to highlight each promotion in an entertaining and target specific way. The campaigns were a great success and lead to a sizeable increase in completed sales together with a raised awareness of the companies e-commerce division.
Brand and product strategy
Online advertising campaigns
31% increase in completed online sales