Drugstore.com is a leading online drugstore and information site offering a convenient, private, and informative way to shop for health, beauty, wellness, personal care, and pharmacy products. They needed a successful site to present more than 15,000 products in an easy-to-use fashion.

An online brand and identity was created together with a site architecture that establishes a fast and convenient alternative to shopping in retail stores. The color-coded, logical site design aids users with a simple one-click checkout process and is cross-sell rich.



Services provided:

Marketing strategy

Information architecture




The site's easy-to-use delivery led repeat customers to constitute 44% of total orders.

Year 2000 awards include: Consumers' Favorite Shopping Sites, One of the Top 10 Commerce Sites, Ernst & Young and Best-In-Class e-Health Web sites, Best Online Drugstore, Harris Interactive.