Each consumer channel within Netcenter consists of real-time, XML-driven content and relationships with multiple content providers. Contextual cross-selling, advertising campaigns and the ability to personalize information were technologies used in the production of the channels.

The Personal Finance, Business, Careers and News channels included partnership integration with Tibco, Inc.com, Monster.com and Reuters. Real-time quotes and news are delivered through a proprietary content management system.

Netcenter's Sports channel hosts a number of interactive features, including polling and sweepstakes. Entertainment-oriented with daily editorials, the site serves up detailed player stats for all major sports categories.



Services provided:

UI strategy



Project/partner management


Monetized the most visited web property of its time and created the infrastructure for content and ad delivery running still at Netscape.com, in Webmail and AOL Instant Messenger